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Macomb Township-based Full Effect Records was founded in 2006 by Anthony Srock, although Srock and Jeff Mills released techno records under that name as far back as 1987. Srock said the label was patterned after the beloved and eclectic Chicago label Wax Trax, which releases a similarly broad assortment.
"I would like to think that we've always been open to a variety of music," Srock says.
The label's roster of artists includes the rejuvenated '80s metal act Faster Pussycat, Seattle-based digital hard-core band Rabbit Junk and Srock's own industrial act, Final Cut.